YogaDiviners

YogaDiviners is the name of a yoga company founded by teachers who led the modern yoga renaissance, steered by their Himalayan yoga master Bharat Thakur. Petrikore was entrusted with the task of building a website that would authentically communicate their uniqueness. YogaDiviners was not following the well-trodden paths of modern yoga companies, and the most important goal was to capture that uncompromising uniqueness and put it on display.

This was a new company with no existing presence or brand language. Thus, we started working out the details of their brand by creating a style guide (or brand manual) based on the values, vision, and words of its founders. The style guide set the typography, colors, aesthetics, and branding, and gave us something very concrete to work with once we got down to web design and development. The style guide remains the backbone of our work on this project, and has since helped other designers and marketers who have worked with YogaDiviners to quickly grasp and maintain the company's branding principles.

With the lion's share of creative work taken care of during the development of the style guide, web design and development became very straightforward and mechanical processes, and things went swiftly from there.

Our post-website launch work with YogaDiviners inludes managing their social media and online ad campaigns.